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Brand Executive |
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ÀÚ°ÝÁ¶°Ç |
- Çз : 대학교 졸업 이상
- ¼ºº° : 무관
- ¿¬·É : 28~35
- °æ·Â»çÇ× : 경력
- ¾îÇдɷÂ/¿Ü±¹¾î : 영어
- ÀÚ°Ý¿ä°Ç : - BA and above, with preferably in business admin or marketing related major
- 3 to 6 yrs experience in Marketing, especially in the brand management
- Computer literate – especially in MS Powerpoint, Word & Excel
- Excellent command of spoken & written English (Native level)
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*Brand strategy & Marketing Plan
Participate in the development of marketing plans & corresponding action plans for the allocated brand in order to achieve annual market shares and sales volume objectives. Regularly monitor the brand performance at trade and consumer level and recommend adequate strategies to ensure effective sales performance
*Project management
Coordinate project development in line with agreed brand action plans and liaise with Sales, Operations, Legal, Corporate Affairs and Finance for effective implementation
*Market & Competitive Analysis
Analyze brand performance and competitive environment through regular market visit as well as research. Research and analyze consumer dynamics and identify opportunities/threats in the market place. Propose, develop and implement specific action plans in order to ensure allocated brand competitiveness
*Trade Marketing Programs
Participate in the development of various Trade Marketing programs aimed at reinforcing brand acceptance and performance at trade level. This includes participation in regular M&S cycle meetings and leading the development of various TPOSMs & PPOSM platforms to communicate the brand and stimulate consumer demand
*Internal & External Communication
Interface with all relevant departments in order to foster effective communications, teamwork and optimal exploitation of all brand related activities. Develop constructive relationship with advertising agency assisting them to continuously meet PM standards, thus providing an atmosphere of creative cooperation leading to quality service at optimal cost
*Liaison with PMI/PMAL
Maintain working relationship with PMI/PMAL Marketing Departments, developing an effective network to share and source information relevant to the allocated brand, as well as jointly develop advertising campaigns, products, packaging and POSMs
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